Let’s make obtaining market research related to your organization or topic area easier and more straightforward.
In the nearly eight years that I’ve been publishing this website, speaking at conferences, working with organizations, and sharing data and analysis, I’ve never published an announcement like this.
At over 108,000 respondents selected by data scientists to be representative of the US population, IMPACTS runs what is believed to be the largest ongoing survey of perceptions, behaviors, motivations, and expectations surrounding visitor-serving organizations in the United States. (“Ongoing” means that we are consistently in-market asking questions and populating the data.) We can cut this data by demographics, psychographics, behaviors, opinions, and preferences in order to identify critical trends that help us uncover not only what potential visitors are doing (or not doing), but why. We also track metrics regarding 224 visitor-serving organizations in the US alone in order to stay on top of trends.
The data dives much deeper than what may be of interest to general cultural executive audiences on this website. Thus, more specific queries are not shared here. For instance, not all of my readers may be interested in…
- The top reasons why annual donors to cultural entities in San Francisco, specifically, stop giving
- The best thing about a visit to a botanical garden, according to families
- The top barriers to visitation for millennials to science museums
- Why past members to cultural organizations in Dallas decided not to renew their memberships
- How much more likely people in Philadelphia are to visit an art museum than the average American
- The rate at which zoos are losing visitors and the profile of those that they need to attract to replace them
- Why people with interest in orchestras do not actually attend
- The most effective ways to increase visitor satisfaction onsite for historic sites
…And other key questions that may be holding back specific entities. But some of you are interested in data cuts like this. Not only that, some of you may be actively seeking them.
My colleagues and I have access to this kind of information – and we don’t need to create and deploy new instruments to collect much of these data because we’re already in-market doing it on an ongoing basis.
For years, I have been sharing market research about perceptions and expectations of potential visitors to cultural organizations and how they think and behave through various workshops, charrettes, conversations, keynotes, and lectures. That said, my engagement process has been convoluted: I would send interested organizations a form, and then carry out multiple conversations to go over the same information over and over. It worked, but it was time consuming and inefficient.
No more, folks!
I can do better in getting more specifically-cut data to inform strategic decisions into the hands of your association and community members, organization leaders, and board chairs.
I’m pleased to announce formal trend workshops, boot camps, board presentations, and keynotes cut specifically for an organization’s potential audiences, regions, and desired area of insight through a more streamlined process.
Our goal in sharing the data in these keynote, workshop, and boot camp formats is to make relevant market research accessible to visitor-serving organizations at more affordable rates than may otherwise be possible. By tapping into the great deal of information that we are already monitoring, we are able to lend insight to specific organizations without their needing to spend up to hundreds of thousands of dollars to deploy their own large-scale market research tools.
We speak with an organization to learn more about their challenges, and then deliver data related to their current and potential audiences to help resolve those challenges during the workshop. This format allows us to engage longer-term and build upon information with entities that are interested in carrying out more than one workshop, but also delivers immediately actionable information to inform both strategies and tactics for entities interested in only one visit.
I bring the data and my colleague brings the wisdom.
I carry out workshops with my fantastic colleague, Jim Hekkers.
Jim is the former Managing Director of the Monterey Bay Aquarium, and he has decades of first-hand experience putting trend data into play as an executive at major institutions. He’s worked with a range of visitor-serving organizations, and I frequently pinch myself that we get to be partners on these data share-outs. While I shine in excitedly communicating trend data, Jim shines in aiding organizations in putting it into play. Looking at data showing that it’s time to consider alternative approaches? Jim’s been there. See something that you know will inspire people to work harder with a renewed sense of purpose? Jim’s been there, too. I am thrilled to have worked with him on several workshops in the past, and to work with him on many, many more.
As a bonus, he’s also a trooper when his energetic, millennial colleague suggests a mid-workshop selfie during a break-out session. Here’s proof.
Want to learn more?
Great! Please visit my brand new “Work With Me” tab for more information on the data, the process, formats, fees, and potential topics covered. If you’d like to talk (and I hope you do), you’ll find a contact form on that page and I’d be eager to set up a conversation.
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I look forward to keeping the trend data coming on this site, and also striving to find ways to maximize IMPACTS survey instruments and the data we’re collecting so that it can be most beneficial and actionable.
Back to regularly-scheduled data and analysis next Wednesday…