New data shows that online and onsite experiences are intertwined.
Not all the data requests that I submit yield thrilling findings. Once in a while, though, the outcome of a data query will inspire me to email my other colleagues in a nerdy flurry. It will make my heart rate rise and I won’t be able to contain my excitement. This, readers, is that kind of finding. Last week, we shared data from 104 cultural entities showing that people who follow an organization on social media are more likely to actually attend that organization than people who do...Never miss the latest read on industry data and analysis.
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