Some people are not interested in visiting cultural organizations. Here's why.
Over the last few weeks, we’ve covered a bit of data about people who actually go to cultural organizations such as museums and performing arts organizations, and people who have interest in visiting, but don’t. Together, these current and inactive visitors make up 32% of the United States adult population. What about the other 68%? They are unlikely and non-visitors to cultural organizations. In other words, they are characterized as being disinterested in attending these institutions. Before you get too down about this percentage, remember that having...Never miss the latest read on industry data and analysis.
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