Which Social Media Platforms Are Most Important For Organizations? (DATA UPDATE)

A data update on this topic was posted in 2022. Please see Which Social Media Channel is Most Important For Cultural Organizations? (DATA).

“What social media channels should our cultural organization be using?”

It’s a question that I am asked frequently – and for good reason! Data suggests that social media may be the key to activating likely visitors, and the National Awareness, Attitudes, and Usage Study (the source of a majority of the information on this site) measures how much time people spend on different social media channels. Thus, it’s a good question to which I...