Providing an educational experience helps visitor-serving organizations increase visitation – but not necessarily in the way that they might suspect.
This week, I would like to underscore an opportunity – and that opportunity is for cultural organizations (i.e. museums, zoos, aquariums, gardens, performing arts organizations, etc.) to successfully leverage their education value...by increasing their entertainment value. Who said that they were at-odds in the first place? These data do not represent a “win” for education in the infamous, ugly, and ongoing “education vs. entertainment” debate that still rages within some cultural organizations. They do not represent a “loss” for...Never miss the latest read on industry data and analysis.
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