Millennials (folks roughly between the ages of 18 and 33) are the largest generational segment of the U.S. population. This generation has different values and mindsets than those of the generations that preceded them – and they are far too large in number for museums and nonprofit organizations to ignore. Organizations that are not marketing to millennials are not only missing an opportunity to reach a new audience, but failing to engage the audience that will increasingly dictate their organization’s operations for the next 40 years (at least). But it isn’t just marketing departments that have begun incorporating changes to appeal